IkusasaLethu's online reputation management strategy

Create a brand story: have in place a clear vision and mission statements of IkusasaLethu.

Use social media platforms such as Facebook, Twitter, Instagram and YouTube to promote IkusasaLethu; which will allow for a two-way communication.

Publish positive content on the internet regularly using blogs, videos and social media posts to increase customer engagement.

Allow for honest reviews and respond to many comments and bad reviews as possible.

Have a spokesperson for IkusasaLethu in place in cases of emerging crisis.

Ensure that IkusasaLethu operates in a professional manner at all times, treating our stakeholders with respect offline to encourage positivity online.